The investment enables TAG to realize its growth ambitions both organically and through a buy-and-build strategy. The company will focus on acquiring mobile accessory providers and developing its own technologies that will expand product offerings.

“TAG is in a sizeable market, within which it has a large network and a good position with online and offline retailers and marketplaces. In addition, the extensive product knowledge within TAG offers a great opportunity to develop technologies in-house. Together with management, we want TAG to grow into a technology-driven House of Brands with a broad product range”., said Hubert Verbeek, Managing Partner Holland Capital.