Amsterdam – March 12th, 2026 – Holland Capital has invested in HuisartsenHulp and CareAbout, both specialists in workforce solutions for primary care. The combination creates an organisation that broadly supports general practitioner practices, GP out-of-hours services, pharmacies and other primary care providers with both temporary and structural staffing needs and supporting services.

Rising structural demand for primary care

Demand for primary care in the Netherlands continues to rise due to demographic developments, the decentralisation of healthcare, and increasing healthcare needs. At the same time, the healthcare labour market remains under significant pressure.

HuisartsenHulp and CareAbout respond to this by supporting healthcare providers quickly, effectively and with high-quality solutions to address capacity constraints. The combined organisation thereby contributes to maintaining continuity of care. HuisartsenHulp primarily focuses on safeguarding continuity within GP practices and healthcare centres through its proprietary software platform, while CareAbout specialises in long-term staffing solutions for, among others, pharmacies and GP practices. Together, they offer complementary services with nationwide coverage across primary care.

Joining forces 

By bringing together HuisartsenHulp and CareAbout, a combined organisation is created that focuses on providing flexible, long-term and supportive solutions within primary care. The complementary nature of their target groups, services and networks creates a nationwide platform that supports GP practices and pharmacies in addressing both temporary and structural capacity challenges.

Hans Pruis, CEO of HuisartsenHulp: “With the support of Holland Capital and the collaboration with CareAbout, we can further professionalise and scale our services to better support healthcare providers in a challenging labour market.”

Timothy Hoolhorst, CEO of CareAbout: “This collaboration enables us to further strengthen our expertise and expand our services for both healthcare professionals and clients.”

Philip Wilms, Investment Director at Holland Capital: “The combination of HuisartsenHulp and CareAbout fits well with our investment strategy and sits at the intersection of our focus areas Technology and Healthcare. The combined organisation contributes structurally to the continuity of care in the Netherlands by not merely shifting scarcity, but by adding new capacity.”

About HuisartsenHulp

HuisartsenHulp is a specialised intermediary in primary care and supports GP practices, healthcare centres and GP out-of-hours services with temporary and structural staffing solutions. The organisation has a nationwide network of healthcare professionals and enables rapid deployment to address urgent capacity challenges. In addition, HuisartsenHulp operates its own digital platform that efficiently matches supply and demand and further optimises the deployment of healthcare professionals within primary care.

About CareAbout

CareAbout operates in general practice and pharmacy care, connecting healthcare professionals with GP practices and pharmacies. The organisation offers various contract models, including secondment, flexible contracts and self-employed arrangements, and focuses on sustainable matches and career guidance.

About Holland Capital

Holland Capital has been responsibly and successfully  investing in promising Dutch and German SMEs with growth ambitions for over 40 years. The team understands entrepreneurship and fosters an open, sustainable, and professional relationship with the management teams of the invested companies, aiming for mutual growth. With offices in Amsterdam and Düsseldorf, Holland Capital focuses on Healthcare and Technology sector.