American VC-veteran Guy Bradley and Holland Venture invest in Amsterdam-based startup Autheos

Amsterdam, 27 june 2016 – Investment firm Holland Venture and Guy Bradley co-invest in Autheos. Autheos offers a many-to-many syndication network for brand and product videos. With this investment, Autheos will focus on rapidly expanding its team and international footprint.

The market for product video distribution has traditionally been dominated by Content Distribution Platforms. These platforms are often costly, complex to use and time consuming to implement and integrate. Autheos has automated this process and offers its clients a simple solution to manage all brand and product videos via a single platform. This solution allows global brands to quickly and easily deliver their product videos to e-commerce platforms worldwide, in the appropriate format. Within the Benelux region, Autheos has built a dominant position of over 70% market share, counting top e-commerce sites such as Bol.com, Wehkamp, Nextail and ECI as clients. “With our central and easy to manage worldwide network, our clients can increase their profits. Research proves that brand and product videos improve sales conversion rates on e-commerce sites, by up to 64%. Our clients also love our network for the time and cost efficiencies that it affords their organizations. We work in a constant feedback and product iteration loop to continuously improve the client experience, and this additional financing will allow us to both speed that process and broaden our market share internationally.” according to Pyke van Dieren, CEO at Autheos.

International expansion
Following this investment, Autheos will be actively supported and advised by Guy Bradley and Holland Venture. Both parties have a deep international network that will facilitate Autheos’  expansion efforts. This August, the team will be further enhanced by Christina Caljé, the current COO at Peerby and former Executive Director at Goldman Sachs. A practical expert in lean startup methodology, Caljé radically accelerated product development and revenue growth for Peerby, is a valued mentor for several startups, and will reinforce lean startup practices at Autheos as co-founder and COO. Angel investor Guy Bradley has a lot of experience with investing in rapidly growing startups and will advise Autheos on their international expansion and further development of their product. The financial investment and expansion of the leadership team will support Autheos in this next phase of growth. Niels van Aalten, partner at Holland Venture, states the following: “Autheos solves a tangible problem for global brands and has a very scalable proposition. We’re very excited about supporting Autheos in their international growth together with VC-veteran Guy Bradley.”

About Autheos  
Since 2012 Autheos delivers brand and product videos to the e-commerce market with its many-to-many syndication network. With a market share of more than 70% in the Benelux Autheos will now focus on further expanding internationally. The first step in this process was taken by offering their video syndication network for free, enabling brands and e-commerce platforms all over the world to join the Autheos network for free. Autheos was a finalist in the I-COM Data Venture Challenge. https://www.autheos.com

Additional resources:
https://www.videobrewery.com/blog/18-video-marketing-statistics
https://www.crunchbase.com/person/guy-bradley-2#/entity
https://www.i-com.org/dvc-overview-2016/