Amsterdam, 17th of December 2024 – Our portfolio company The Storytelling Company announces the acquisition of leading audiovisual/ simulation technology system integrator ProSystems International BV. This acquisition expands the services the Storytelling Company offers to its clients. The combined offering now ranges from the creation to full technical realization of permanent installations and dynamic event-based storytelling installations.

The Digital Storytelling Universe

The Storytelling Company, known for designing and delivering world class experience centers and cutting-edge event experiences powered by their digital storytelling software, has taken the next step in her journey to becoming a global leader in Digital Storytelling. With the acquisition of ProSystems the group now has all capabilities in house to deliver clients the complete range of services from strategic consulting, concept and content development, experience design, technical realization, maintenance and support and event services.

Joost Rueck, CEO and Chairman of the Storytelling Company: “The acquisition of ProSystems is a next step on our ambition to grow our capabilities and client portfolio. It allows us to serve our customers better because of our increased reach and offerings. It is a steppingstone to becoming a global leader in digital brand experience and event solutions.”

Rocco Migliarini, Managing Director of ProSystems international BV: “After working with the Storytelling Company as a partner over the last 7 years, I am looking forward to being part of the Storytelling Company. Joining forces will allow us to expand our team and capabilities so we can build amazing technology solutions.”

Ewout Prins, Managing Partner Holland Capital, “The acquisition of Pro Systems is a next step for The Storytelling Company in becoming a world leader in digital and immersive experiences. We look forward to supporting the team in their growth ambitions and will continue to keep an eye on the market for additional strategic acquisitions”.

About The Storytelling Company

The Storytelling Company is home to Purple Digital Storytelling and Planworx. Specializing in crafting immersive digital narratives that engage audiences in physical spaces, The Storytelling Company pushes the boundaries of storytelling by combining strategy, design, and technology to help brands connect with their audiences in innovative ways. Serving a diverse range of global brands, we create memorable, attention-grabbing experiences that spark conversation and shape the future of brand storytelling. Whether at events or in the workplace, we transform moments into lasting memories.

About ProSystems

ProSystems specializes in the design, installation, and support of advanced curved and domed screen simulations, immersive projection systems, and virtual environments. Since 1996 ProSystems has been delivering cutting-edge technology for simulation, education, corporate training, and brand experiences, to customers in mutiple industries across the globe. ProSystems brings high quality technology and user experience together.

About Holland Capital

Holland Capital has been responsibly and successfully investing in promising Dutch and German SMEs with growth ambitions for over 40 years. The team understands entrepreneurship and fosters an open, sustainable, and professional relationship with the management teams of the invested companies, aiming for mutual growth. With offices in Amsterdam and Düsseldorf, Holland Capital focuses on Healthcare, Technology, and Agrifood-Tech sector. The firm actively supports the Storytelling Company in both operational and strategic development since becoming a shareholder in December 2020.