Amsterdam, 29th of September  2025 – Our portfolio company Supply Chain Group (consisting of Chainresult and Supply Chain Company), announced their merger today with More Optimal, creating a powerful partner to deliver comprehensive, end-to-end supply chain solutions.

Combining forces

More Optimal has established itself as a trusted technology partner for companies aiming to make smarter and faster planning and optimization decisions across supply chain and operations. By bringing together advisory expertise, implementation experience, and advanced optimization technology, the company offers clients a unique combination: broader expertise through one integrated approach, the ability to realize larger and more impactful projects, and the strength of a trusted partner with decades of experience and global reach.

Olav Pannenborg, CEO of Supply Chain Group: “This merger is an important milestone for all of us. By combining our strengths with More Optimal we can offer clients a complete, end-to-end solution — from advisory and implementation through to advanced optimization technology. Together, we’re not only growing in size, but in impact, capabilities, and opportunities.”

Coen Verberk and Anko van Kreij, founders of More Optimal: “This merger enables us to accelerate our vision. Our technology and expertise empowers clients to optimize their supply chains in an accessible and powerful way. By joining forces, we can not only expand our international reach, but also give even more strength and support to our external implementation partners. Together, we can help them deliver greater impact for clients while staying true to our entrepreneurial roots.”

Backed by Holland Capital, the merger strengthens the combined company’s ability to deliver scalable and future-ready solutions. This enables them to address the increasing complexity of global supply chains. Maarten Snijders, Investment Director Holland Capital: “This partnership underlines our commitment to creating leading players in attractive growth markets. We are highly enthusiastic about the solution More Optimal brings and together with Supply Chain Group, we see a strong foundation for continued international growth and innovation in the supply chain domain.”

About More Optimal

More Optimal is a Netherlands-based software company specializing in supply chain planning and optimization. Founded by Coen Verberk and Anko van Kreij, More Optimal helps businesses make smarter supply chain decisions through powerful optimization technology that is intuitive, scalable, and impactful. The company is based in Den Bosch

About Supply Chain Group

Supply Chain Group existing out of business advisory company Chainresult and Supply Chain Company, who partners with customers to design and deliver world-class supply chain solutions like More Optimal and RELEX. With expertise spanning business advisory, consulting, program management, IT advisory, systems integration, data and technology implementation, Supply Chain Group serves clients across agro/food, manufacturing, FMCG, retail, wholesale, pharma, transportation and logistics sectors. Headquartered in the Netherlands, the group has offices in Denmark, the UK, Spain, Romania, France, and New Zealand.

About Holland Capital

Holland Capital has been responsibly and successfully  investing in promising Dutch and German SMEs with growth ambitions for over 40 years. The team understands entrepreneurship and fosters an open, sustainable, and professional relationship with the management teams of the invested companies, aiming for mutual growth. With offices in Amsterdam and Düsseldorf, Holland Capital focuses on Healthcare and Technology sector.