Uman is an AI agent that is fundamentally changing the way B2B sales professionals and go-to-market teams work today. Using data governance and generative AI, the company seamlessly integrates internal sales data and processes with external data, which it pulls from company websites, the social network LinkedIn and public annual reports, among others. Among other things, the platform generates hyper-personalised and relevant sales pitches, emails and customer cases to achieve better sales results. The company mainly targets B2B professionals from the IT, consultancy and telecom sectors, who deal with an extensive and complex product portfolio.

Sales revolution thanks to AI

Sales teams in B2B companies with a broad and complex portfolio of products and services face challenging times. Customers have high expectations, sales departments have to work with shrinking budgets ánd they struggle to make that complex portfolio their own, resulting in lost opportunities.

That inspired founders Charles Boutens (CEO) and Sven Degroote (CTO) to build the sales AI agent Uman. Uman, thanks to smart data governance and generative AI, offers relevant sales content and insights at the right time. This allows sales teams to step up to customers with personalised pitches and offers, without having to do all the manual work themselves. This results in higher conversion rates, increased efficiency and more cross-sell opportunities.

‘The classic way we do sales no longer works,’ Boutens argues. ‘With the possibilities offered by AI today, we saw how it could be more effective and efficient. We spent a long time building Uman so that really every detail was right.’