Holland Venture provides substantial investment to marketing technology company Relay42
Amsterdam, December 8th 2015 – Holland Venture and a former Board Executive of Booking.com have invested several millions of euros in the Dutch data management specialist Relay42. Marketers use Relay42’s innovative data management platform to coordinate the customer journey across all marketing channels. Based on real-time data insights from marketing channels and machine learning, enterprises are empowered to personalize their marketing messages to consumers. Relay42 is market leader in the Netherlands and has recently appointed a team in the UK. The series A investment will accelerate Relay42’s international growth.
Tomas Salfischberger, CEO of Relay42 says ‘we are ready for the next phase. Relay42 became market leader in the Netherlands as a serious alternative for marketing cloud providers such as Adobe, IBM and Oracle. Instead of an expensive marketing cloud implementation, enterprises prefer to be free in choosing their own combination of marketing technology providers. With Relay42’s data management platform, clients can retain their independence and are empowered to work with the latest, best-in-class marketing technologies. Additionally, it has become increasingly important for enterprises to assert control over their customer data. More than 30 major European enterprises are currently using our platform, realizing an average conversion increase between 20 to 30 percent. This translates into increased revenues. We are looking forward to expanding in Europe and helping clients to make their marketing more data-driven.’
In addition to providing growth capital, Holland Venture will actively support and advise Relay42’s management. Moreover, Holland Venture will open up their international network to support Relay42’s international expansion. Niels van Aalten, partner at Holland Venture: ‘Relay42 provides a unique solution for marketers, combining the latest in big data and marketing. With this investment, we can accelerate the international growth of the company. I am looking forward to working with Relay42’s talented team.’
Marc Duijndam (ex-Google, ex-LinkedIn, current CEO at Funda), Maurice Pothof (ex-Google, current angel investor) and Niels van Aalten (Partner at Holland Venture) will be appointed as the Supervisory Board of Relay42. Their large international network will be key for the global expansion of Relay42.
Relay42 is a data management specialist. Founded in 2011, its innovative platform aims to help enterprises achieve better results with both online- and offline marketing. Relay42’s platform is integrated with an ecosystem of best-in-class marketing technology providers. With the centralized and immediate analysis of data, clients can effectively personalize marketing messages and activate them real-time across all channels. This allows for average conversion increase of 20 to 30 percent. Relay42 is currently used by more than 30 major enterprises such as KLM, Thomas Cook, BMW, Foot Locker, Liberty Global and Nuon (Vattenhal). For more information, please visit www.Relay42.com.
About Holland Venture
Holland Venture is one of the first independent private equity firms in the Netherlands. For more than 30 years, Holland Venture has successfully and responsibly invested in promising small and medium-sized Dutch businesses with growth ambitions. With a clear investment strategy, Holland Venture anticipates long-term trends in attractive growth markets, focusing on the Healthcare and Technology sectors. Our experienced and dedicated investment team knows what entrepreneurship is. Holland Venture aims for an open, sustainable and professional relationship with the management teams of portfolio companies, with the common goal of achieving growth. Holland Venture is supported by a broad network of successful entrepreneurs in Healthcare and Technology. For more information, please visit www.hollandventure.com.