Eindhoven, 7th of January 2025 – House of Clouds has taken a significant step in its growth journey by rebranding to Beyonder. During a celebratory event at Eindhoven’s Natlab, CEO Sander Dekker unveiled the company’s new name and brand identity alongside the entire team.

“This is truly the next step for us,” Dekker shared enthusiastically. “With the recent additions of Ambient Digital and Little Rocket to our group, we’ve significantly strengthened our position. Our new name, Beyonder, reflects our vision: helping companies take the next step in their digital transformation. Our tagline, ‘Digital Acceleration,’ clearly defines what we do: accelerating our clients’ digitalization efforts and preparing them for the future. Together, we look beyond, think ahead, and create space for innovation – literally looking ‘beyond-er.’”

Immidiate implementation

Starting today, Whyellow (Eindhoven, The Netherlands) and Synobsys (Rotterdam, The Netherlands) will fully operate under the Beyonder brand. The recently joined companies, Ambient Digital (Cologne & Berlin, Germany) and Little Rocket (Enschede, The Netherlands), will retain their existing names for now to ensure a smooth transition for both colleagues and clients. Over time, these brands will also rebrand into Beyonder. Meanwhile, Defenced, the group’s cybersecurity company, will continue to operate under its own name.

Digital acceleration and resilience

Beyonder’s mission is to drive the digital acceleration and resilience of European organizations together. “People are at the heart of everything we do, whether it’s our colleagues, clients, or the society we are part of. We believe that by working together on this acceleration, we’re building a sustainable future for the next generations,”  explained Erik Moerkerken, Beyonder’s Chief Commercial Officer.

Ambitious growth plans

With 250 professionals on board, Beyonder is well-positioned for further growth. Dekker is optimistic yet realistic: “Our results show that we’re on the right track, and we want to keep that momentum going. To further build our resilience, growth remains on the agenda. Our goal is to continue serving our clients as effectively as possible, without losing our agility and drive. We aim to maintain these strengths, along with our no-nonsense and quality obsessed attitude.”

Beyonder’s focus for the coming years will be on organic growth, while remaining open to strategic opportunities, particularly in terms of geographic expansion within Europe. “We want to remain a stable, reliable partner for our clients and stakeholders,” Dekker added.

With this, Beyonder positions itself as more than just a partner in digital acceleration. The company is building a future where innovation, sustainability, and quality come together to empower businesses in an increasingly digital world.

For more information about Beyonder, visit the new website: www.beyonder.eu.