{"id":987507260,"date":"2025-06-18T08:36:06","date_gmt":"2025-06-18T08:36:06","guid":{"rendered":"https:\/\/hollandcapital.nl\/?p=987507260"},"modified":"2025-06-18T08:36:09","modified_gmt":"2025-06-18T08:36:09","slug":"supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven","status":"publish","type":"post","link":"https:\/\/hollandcapital.nl\/en\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/","title":{"rendered":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#213564″ background_enable_image=”off” background_position=”top_center” background_vertical_offset=”38%” background_blend=”soft-light” height=”30vh” custom_padding=”0vh||8vh||false|false” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”100px||100px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#243B66″ text_font_size=”35px” text_line_height=”1.2em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Supermetrics acquires leading CDP, Relay42 to redefine the future of Marketing Intelligence<\/strong><\/p>[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.20.4″ _module_preset=”default” width=”15%” custom_margin=”10px||||false|false” border_width_top=”3px” border_color_top=”#B68013″ border_color_bottom=”#B68013″ global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” custom_padding=”0px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#283583″ header_2_font=”|800|||||||” header_2_text_color=”#283583″ header_2_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

\n
\n
\n

Amsterdam, Helsinki (Finland), 18th of June<\/strong>\u00a02025<\/span> \u2013\u00a0<\/strong>We are pleased to announce that our portfolio company Relay42, a leading real-time Customer Data Platform (CDP), has been acquired by Supermetrics, the leading Marketing Intelligence Platform. The acquisition positions Supermetrics\u2019 as the only Marketing Intelligence Platform to unify data integration, analysis and activation into one marketer-friendly solution.\u00a0<\/strong><\/p>\n

Marketing intelligence platform<\/strong><\/strong><\/p>\n

By combining Supermetrics\u2019 powerful data intelligence capabilities with Relay42\u2019s real-time personalization technology, marketers can now have access to the industry’s first end-to-end marketing intelligence platform. This platform connects data performance, customer behavior and revenue outcomes in a single, intelligent system.<\/p>\n

Relay42 & Holland Capital<\/strong><\/strong><\/p>\n

Founded in 2010, Relay42\u2019s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting, and personalized experiences across digital and offline channels, including email, web, apps and programmatic advertising. Holland Capital actively supported Relay42 in both operational and strategic development since becoming a shareholder in 2015.<\/p>\n

Jorg van der Heijden<\/a>, Partner Holland Capital, \u201cIt has been a pleasure to support Relay42 on their journey over the past years. We\u2019ve greatly valued the close collaboration with the management team and wish the company all the best in this exciting new chapter alongside their new partner\u201d. <\/em><\/p>\n

Christiaan van der Waal, CEO Relay42<\/a>, “I\u2019m grateful for the years of support we\u2019ve been getting from Holland Capital. Their vast experience has helped us to grow and to navigate through the M&A process. What stood out for me was the short communication lines and partnership to make decisions quickly.”<\/em><\/p>\n

About Relay42<\/strong><\/h2>\n

Relay42 is a real-time Customer Data Platform (CDP) that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. Relay42 gives businesses the freedom, flexibility, and agility to build sustainable customer relationships, using valuable customer data as a baseline. Global brands, including Air France, KLM, Levi’s, rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels.<\/p>\n

About Supermetrics
<\/strong><\/h2>\n

Supermetrics<\/a> is the leading Marketing Intelligence Platform, fueling insights for 200,000+ companies in 120 countries. By simplifying data integration and management, Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions. Analyzing 15% of global ad spend, Supermetrics enables brands and marketing agencies to navigate privacy-first analytics with confidence. Founded in 2013, the Helsinki-based scale-up has 360+ employees worldwide, partnering with businesses to scale their marketing efforts and maximize the value of their data.<\/p>\n

Holland Capital<\/strong><\/h2>\n

Holland Capital has been responsibly and successfully\u00a0investing<\/a>\u00a0in promising Dutch and German SMEs with growth ambitions for over 40 years. The\u00a0team<\/a>\u00a0understands entrepreneurship and fosters an open, sustainable, and professional relationship with the management teams of the invested companies, aiming for mutual growth. With offices in Amsterdam and D\u00fcsseldorf, Holland Capital focuses on Healthcare, Technology, and Agrifood-Tech sector. The firm actively supports Relay42 in both operational and strategic development since becoming a shareholder in 2015.<\/p>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#EFEFEF” background_image=”https:\/\/hollandcapital.nl\/wp-content\/uploads\/2022\/11\/Molen_wit.png” background_blend=”soft-light” custom_padding=”100px||50px||false|” box_shadow_style=”preset6″ global_colors_info=”{}”][et_pb_row _builder_version=”4.18.1″ _module_preset=”default” global_module=”987499443″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog fullwidth=”off” posts_number=”6″ include_categories=”31″ show_author=”off” show_categories=”off” show_excerpt=”off” _builder_version=”4.25.1″ _module_preset=”default” header_font=”|800|||||||” header_text_color=”#252E82″ body_text_color=”#000000″ meta_text_color=”#B68013″ pagination_text_color=”#B68013″ custom_css_title=”height: 100px;” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset1″ global_colors_info=”{}” header_text_color__hover_enabled=”on|hover” header_text_color__hover=”#252E82″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#213564″ custom_margin=”||||false|false” custom_padding=”60px||29px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ make_equal=”on” _builder_version=”4.18.1″ _module_preset=”default” custom_margin=”|auto|6px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/hollandcapital.nl\/wp-content\/uploads\/2022\/11\/Holland-capital-logo-wit.png” title_text=”Holland capital logo-wit” _builder_version=”4.18.1″ _module_preset=”default” transform_translate_linked=”off” width=”91%” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_social_media_follow use_icon_font_size=”on” _builder_version=”4.18.1″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#283583″ button_bg_color=”#FFFFFF” button_border_color=”#FFFFFF” button_font=”|600|||||||” button_custom_margin=”||||false|false” button_custom_padding=”||||false|false” text_orientation=”left” background_layout=”dark” custom_margin=”||7px||false|false” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/hollandcapital\/” icon_color=”#283583″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#FFFFFF” background_enable_color=”on” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.18.1″ _module_preset=”default” custom_margin=”|auto|6px|auto||” custom_padding=”22px||6px|||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Lato||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]Amsterdam<\/strong><\/span>\nKrijn Taconiskade 426\n1087 HW Amsterdam\n+31 (0) 20 3119411\n\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Lato||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]D\u00fcsseldorf<\/strong><\/span>\nK\u00f6ningsallee 42\n40212 D\u00fcsseldorf\n+49 (0) 211 96290120[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Lato||||||||” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]Contact<\/strong><\/span>\ninfo@hollandcapital.nl[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Lato||||||||solid” text_text_color=”#FFFFFF” text_font_size=”16px” link_text_color=”#FFFFFF” custom_margin=”1px||||false|false” global_colors_info=”{}” link_text_color__hover_enabled=”on|desktop” link_text_color__hover=”#B68013″]

Privacy verklaring<\/span><\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform. Holland Capital heeft Relay42 sinds de toetreding als aandeelhouder in 2015 actief ondersteund in zowel de operationele als strategische ontwikkeling.<\/p>\n","protected":false},"author":4,"featured_media":987507264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":"","_links_to":"","_links_to_target":""},"categories":[31,89],"tags":[105,106,110,132,172,174],"class_list":["post-987507260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nederlands","tag-buy-and-build","tag-growth","tag-investeren","tag-investment-nieuws","tag-growth-en","tag-investeren-en"],"yoast_head":"\nSupermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven - Holland Capital<\/title>\n<meta name=\"description\" content=\"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven\" \/>\n<meta property=\"og:description\" content=\"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/\" \/>\n<meta property=\"og:site_name\" content=\"Holland Capital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/hollandcapital\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T08:36:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Grytsje\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grytsje\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/\"},\"author\":{\"name\":\"Grytsje\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#\\\/schema\\\/person\\\/47531bfba3e92fb43b39366649af58c9\"},\"headline\":\"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven\",\"datePublished\":\"2025-06-18T08:36:06+00:00\",\"dateModified\":\"2025-06-18T08:36:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/\"},\"wordCount\":1441,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Relay42-1.png\",\"keywords\":[\"Buy and build\",\"Growth\",\"investeren\",\"investment nieuws\",\"Growth\",\"investeren\"],\"articleSection\":[\"News\",\"Nederlands\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/\",\"name\":\"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven - Holland Capital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Relay42-1.png\",\"datePublished\":\"2025-06-18T08:36:06+00:00\",\"dateModified\":\"2025-06-18T08:36:09+00:00\",\"description\":\"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Relay42-1.png\",\"contentUrl\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Relay42-1.png\",\"width\":320,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#website\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/\",\"name\":\"Holland Capital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hollandcapital.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#organization\",\"name\":\"Holland Capital Management BV\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/HC_logo_handtekening.png\",\"contentUrl\":\"https:\\\/\\\/hollandcapital.nl\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/HC_logo_handtekening.png\",\"width\":186,\"height\":65,\"caption\":\"Holland Capital Management BV\"},\"image\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hollandcapital\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#\\\/schema\\\/person\\\/47531bfba3e92fb43b39366649af58c9\",\"name\":\"Grytsje\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g\",\"caption\":\"Grytsje\"},\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/author\\\/grytsje\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven - Holland Capital","description":"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/","og_locale":"en_US","og_type":"article","og_title":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven","og_description":"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.","og_url":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/","og_site_name":"Holland Capital","article_publisher":"https:\/\/www.linkedin.com\/company\/hollandcapital\/","article_published_time":"2025-06-18T08:36:06+00:00","article_modified_time":"2025-06-18T08:36:09+00:00","og_image":[{"width":320,"height":200,"url":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png","type":"image\/png"}],"author":"Grytsje","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Grytsje","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#article","isPartOf":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/"},"author":{"name":"Grytsje","@id":"https:\/\/hollandcapital.nl\/#\/schema\/person\/47531bfba3e92fb43b39366649af58c9"},"headline":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven","datePublished":"2025-06-18T08:36:06+00:00","dateModified":"2025-06-18T08:36:09+00:00","mainEntityOfPage":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/"},"wordCount":1441,"commentCount":0,"publisher":{"@id":"https:\/\/hollandcapital.nl\/#organization"},"image":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#primaryimage"},"thumbnailUrl":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png","keywords":["Buy and build","Growth","investeren","investment nieuws","Growth","investeren"],"articleSection":["News","Nederlands"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/","url":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/","name":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven - Holland Capital","isPartOf":{"@id":"https:\/\/hollandcapital.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#primaryimage"},"image":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#primaryimage"},"thumbnailUrl":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png","datePublished":"2025-06-18T08:36:06+00:00","dateModified":"2025-06-18T08:36:09+00:00","description":"Ons portfoliobedrijf Relay42, een toonaangevend real-time Customer Data Platform (CDP), is overgenomen door Supermetrics, het toonaangevende Marketing Intelligence Platform.","breadcrumb":{"@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#primaryimage","url":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png","contentUrl":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2025\/06\/Relay42-1.png","width":320,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/hollandcapital.nl\/supermetrics-neemt-relay42-over-om-de-toekomst-van-marketing-intelligence-opnieuw-vorm-te-geven\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hollandcapital.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Supermetrics neemt Relay42 over om de toekomst van marketing intelligence opnieuw vorm te geven"}]},{"@type":"WebSite","@id":"https:\/\/hollandcapital.nl\/#website","url":"https:\/\/hollandcapital.nl\/","name":"Holland Capital","description":"","publisher":{"@id":"https:\/\/hollandcapital.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hollandcapital.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hollandcapital.nl\/#organization","name":"Holland Capital Management BV","url":"https:\/\/hollandcapital.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hollandcapital.nl\/#\/schema\/logo\/image\/","url":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2023\/06\/HC_logo_handtekening.png","contentUrl":"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2023\/06\/HC_logo_handtekening.png","width":186,"height":65,"caption":"Holland Capital Management BV"},"image":{"@id":"https:\/\/hollandcapital.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/hollandcapital\/"]},{"@type":"Person","@id":"https:\/\/hollandcapital.nl\/#\/schema\/person\/47531bfba3e92fb43b39366649af58c9","name":"Grytsje","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/287ef07ad6e09cb3368ae7d01a80dfd73cb7a9bb6d5a8f35a2dd4f0c09b95f9a?s=96&d=mm&r=g","caption":"Grytsje"},"url":"https:\/\/hollandcapital.nl\/en\/author\/grytsje\/"}]}},"_links":{"self":[{"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/posts\/987507260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/comments?post=987507260"}],"version-history":[{"count":4,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/posts\/987507260\/revisions"}],"predecessor-version":[{"id":987507275,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/posts\/987507260\/revisions\/987507275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/media\/987507264"}],"wp:attachment":[{"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/media?parent=987507260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/categories?post=987507260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hollandcapital.nl\/en\/wp-json\/wp\/v2\/tags?post=987507260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}