{"id":6528,"date":"2021-01-05T14:50:22","date_gmt":"2021-01-05T14:50:22","guid":{"rendered":"http:\/\/hollandcapital.nl\/?p=6528"},"modified":"2024-05-19T14:33:24","modified_gmt":"2024-05-19T14:33:24","slug":"holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling","status":"publish","type":"post","link":"https:\/\/hollandcapital.nl\/en\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\/","title":{"rendered":"Holland Capital invests in Purple for international expansion of digital storytelling"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; background_color=&#8221;rgba(0,0,0,0.7)&#8221; background_image=&#8221;http:\/\/hollandcapital.nl\/wp-content\/uploads\/2021\/01\/Visual-Hyro.jpg&#8221; background_blend=&#8221;multiply&#8221; custom_padding=&#8221;99px|0px|100px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Holland Capital invests in Purple for international expansion of digital storytelling&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%310%%&#8221; content_max_width=&#8221;960px&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;31px&#8221; _builder_version=&#8221;4.4.8&#8243; header_font=&#8221;Lato|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;40px&#8221; header_line_height=&#8221;1.6em&#8221; body_font=&#8221;||||||||&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.4.8&#8243; custom_padding=&#8221;60px|0px|40px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; hover_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243;]<p><strong>Holland Capital invests in Purple for international expansion of digital storytelling<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Amsterdam, Halfweg, 5th\u00a0of January 2021 \u2013 Purple, the Amsterdam-based storytelling agency, is receiving funding from private equity provider Holland Capital. This investment will enable Purple to further develop the storytelling software <em>Hyro <\/em>while expanding and strengthening its international presence, both through organic growth and buy and build.<\/strong><\/p>\n<p style=\"text-align: justify;\">While the coronavirus is having an impact on us all globally, it\u2019s also affecting sales and marketing departments at large companies. Since the start of the pandemic, companies have been forced to focus even more on digital and online channels. The online market is highly saturated and extremely competitive, and it\u2019s difficult to gain attention of your target group. That\u2019s why standing out from the crowd is crucial. With its new <em>Digital Studio<\/em> solution<em>, <\/em>Purple\u2019s software <em>Hyro<\/em> offers the possibility to digitally produce large-scale and unique events.<\/p>\n<p style=\"text-align: justify;\"><strong>Storytelling anywhere<br \/> <\/strong><em>Hyro<\/em> provides a digital environment to which users can easily upload different types of content. The software is unique because it combines both new and existing content elements to create one compelling and interactive story. In addition, <em>Hyro<\/em> is technology-agnostic and can run on any screen or digital channel: from VR to online events, and from digital signage in the office to an immersive experience room with 360\u00b0 projection. Users of the software can create and modify content independently, which reduces investments in content production (traditionally a large cost item) and increases return (ROI).<\/p>\n<p style=\"text-align: justify;\"><strong>Cross-border Online Events<br \/> <\/strong>The newest part of the <em>Hyro<\/em> software, <em>Digital studio, <\/em>is a recording and live-stream environment. Replacing the green screen with an LED studio provides more flexibility and a more realistic and high-quality result, which can also be produced in real time. Hollywood productions like <em>The<\/em> <em>Mandalorian <\/em>are already being filmed using this technology. All content, as with other digital forms of expression, is controlled via<em> Hyro<\/em>. In this way, users can independently make their own film production without being dependent upon film crews.<\/p>\n<p style=\"text-align: justify;\"><em>\u2018We\u2019re noticing a very strong demand from companies that want to accelerate and innovate even more digitally. Holland Capital is a tremendously valuable partner in our ambition to strengthen Hyro\u2019s international market position and in realizing our international growth plans.\u2019<\/em> Joost Rueck, Managing Director and Founder of Purple.<\/p>\n<p style=\"text-align: justify;\"><em>\u2018Purple\u2019s dynamic team serves an attractive international customer base in a fast-growing market with its distinctive product. We\u2019re delighted to be able to support Purple in its growth trajectory,\u2019 <\/em>says Ewout Prins, Managing Partner of Holland Capital.<\/p>\n<p style=\"text-align: justify;\"><strong>About Purple<br \/> <\/strong>Purple is a digital creative agency and software company based in Amsterdam. It has developed <em>Hyro storytelling software <\/em>in order to tell their customers\u2019 stories in an engaging and unique way. Founded in 2011, Purple has worked for major national and international clients including Honeywell, PepsiCo, SAP, Under Armour, and Microsoft. www.purple.nl<\/p>\n<p style=\"text-align: justify;\"><strong>About Holland Capital<br \/> <\/strong>Over the past 40 years, Holland Capital has invested responsibly and successfully in over 140 Dutch SMEs. Supported by a clear investment strategy, it is active in the attractive growth markets of Healthcare and Technology. Its experienced and committed investment team aims to establish an open, sustainable, and professional relationship with the companies it invests in, united by the goal of achieving growth. Holland Capital is supported by a broad network of successful entrepreneurs in the relevant growth markets.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Holland Capital invests in Purple for international expansion of digital storytelling Amsterdam, Halfweg, 5th\u00a0of January 2021 \u2013 Purple, the Amsterdam-based storytelling agency, is receiving funding from private equity provider Holland Capital. This investment will enable Purple to further develop the storytelling software Hyro while expanding and strengthening its international presence, both through organic growth and buy and build. While the coronavirus is having an impact on us all globally, it\u2019s also affecting sales and marketing departments at large companies. Since the start of the pandemic, companies have been forced to focus even more on digital and online channels. The online market is highly saturated and extremely competitive, and it\u2019s difficult to gain attention of your target group. That\u2019s why standing out from the crowd is crucial. With its new Digital Studio solution, Purple\u2019s software Hyro offers the possibility to digitally produce large-scale and unique events. Storytelling anywhere Hyro provides a digital environment to which users can easily upload different types of content. The software is unique because it combines both new and existing content elements to create one compelling and interactive story. In addition, Hyro is technology-agnostic and can run on any screen or digital channel: from VR to online [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,29,97],"tags":[],"class_list":["post-6528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-engels","category-news-engels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holland Capital invests in Purple for international expansion of digital storytelling - Holland Capital<\/title>\n<meta name=\"description\" content=\"Holland Capital invests in Purple | Growth investment | Portfolio company Purple | Private equity investor Netherlands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hollandcapital.nl\/en\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holland Capital invests in Purple for international expansion of digital storytelling\" \/>\n<meta property=\"og:description\" content=\"Holland Capital invests in Purple | Growth investment | Portfolio company Purple | Private equity investor Netherlands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hollandcapital.nl\/en\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Holland Capital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/hollandcapital\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T14:50:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-19T14:33:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hollandcapital.nl\/wp-content\/uploads\/2023\/02\/Holland-capital-nieuws.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"266\" \/>\n\t<meta property=\"og:image:height\" content=\"203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grytsje\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grytsje\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/\"},\"author\":{\"name\":\"Grytsje\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#\\\/schema\\\/person\\\/47531bfba3e92fb43b39366649af58c9\"},\"headline\":\"Holland Capital invests in Purple for international expansion of digital storytelling\",\"datePublished\":\"2021-01-05T14:50:22+00:00\",\"dateModified\":\"2024-05-19T14:33:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/\"},\"wordCount\":756,\"publisher\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":{\"1\":\"Engels\",\"2\":\"News Engels\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/\",\"url\":\"https:\\\/\\\/hollandcapital.nl\\\/en\\\/holland-capital-invests-in-purple-for-international-expansion-of-digital-storytelling\\\/\",\"name\":\"Holland Capital invests in Purple for international expansion of digital storytelling - 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