{"id":987504595,"date":"2024-04-09T09:54:54","date_gmt":"2024-04-09T09:54:54","guid":{"rendered":"https:\/\/hollandcapital.nl\/?p=987504595"},"modified":"2024-09-08T20:24:20","modified_gmt":"2024-09-08T20:24:20","slug":"purple-digital-storytelling-kondigt-strategische-overname-aan-van-planworx-ag","status":"publish","type":"post","link":"https:\/\/hollandcapital.nl\/de\/purple-digital-storytelling-kondigt-strategische-overname-aan-van-planworx-ag\/","title":{"rendered":"Purple Digital Storytelling kondigt strategische overname aan van PLANWORX AG"},"content":{"rendered":"

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Purple Digital Storytelling kondigt strategische overname aan van PLANWORX AG<\/strong><\/p>\n

Krachtenbundeling van twee leidende spelers binnen digitale storytelling oplossingen<\/em><\/p>\n

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Amsterdam\/M\u00fcnchen , 9 april 2024 – <\/span><\/strong>Ons portfoliobedrijf Purple Digital Storytelling (‚Purple‘) kondigt de overname aan van het in M\u00fcnchen gevestigde bureau PLANWORX, waarmee The Storytelling Group een feit is. Deze overname is een kantelpunt in de wereld van digital storytelling en biedt een uitgebreid portfolio van diensten die vari\u00ebren van de creatie van permanente installaties tot dynamische event-based storytelling. <\/strong><\/p>\n

De wereld van Digital Storytelling
<\/strong>Purple, bekend om het ontwerpen en leveren van experience centers van wereldklasse, met behulp van hun digital storytelling software ‚Hyro‘ en PLANWORX, geroemd om hun baanbrekende event ervaringen, gaan gezamenlijk unieke digitale en live ervaringen leveren, voor een breed scala aan wereldwijde merken en doelgroepen.<\/p>\n

Door de overname kan gebruik worden gemaakt van de gezamenlijke expertise van beide bedrijven met behoud van hun unieke identiteit en kwaliteit. De vaardigheden van Purple op het vlak van design en technologie en de dynamische benadering van PLANWORX\u2019s live marketing en events realiseren synergie, stimuleren innovatie en tevens wordt de markt van digital storytelling verbreed.<\/p>\n

Joost Rueck, CEO van Purple en voorzitter van The Storytelling Group, toonde zich enthousiast over de nieuwe richting: „Deze overname is een game changer voor ons. Vanuit een marktperspectief bekeken, stelt het ons in staat onze klanten beter te bedienen door ons grotere bereik en aanbod. Het is een opstap naar een wereldwijde speler in digitale merkervaring oplossingen.“<\/em><\/p>\n

Chris Boehm-Tettelbach, oprichter van PLANWORX: „Door onze krachten te bundelen kunnen we een full-spectrum storytelling powerhouse neerzetten dat elk aspect van digitale merkervaringen van concept tot uitvoering kan aanpakken. Met behulp van de nieuwste technologie brengen we deze verhalen tot leven – in fysieke ruimtes, live evenementen of online.“<\/em><\/p>\n

Ewout Prins<\/a>, Managing Partner Holland Capital: „De overname van PLANWORX is een belangrijke stap voor Purple om een echte wereldspeler te worden op het gebied van innovatieve digitale ervaringen. We zijn blij dat we deze transactie hebben kunnen ondersteunen vanuit onze kantoren in Nederland en Duitsland. We kijken ernaar uit om het team bij te staan in hun groeiambities en houden de markt in de gaten voor aanvullende strategische overnames“.<\/em><\/p>\n

Klanten van Purple en PLANWORX kunnen zich opmaken voor meer capaciteit, creativiteit en diensten, versterkt door de gedeelde kennis, technologie en creatieve drive van beide teams. Verwacht wordt dat deze samenwerking nieuwe maatstaven zal stellen in de branche, waarmee The Storytelling Group zijn streven om voorop te lopen op het gebied van innovatie van digital storytelling kracht bijzet.<\/p>\n

Over Purple Digital Storytelling<\/strong><\/h2>\n

Purple Digital Storytelling<\/a>, opgericht in 2011, is gespecialiseerd in het maken van innovatieve digitale verhalen en ervaringen. Met behulp van hun \u2018Hyro\u2019 storytelling software bieden ze een volledig dienstenpakket, van strategie en ontwerp tot de productie van content, waarbij elk project wordt afgestemd op de unieke behoeften van de klant. purplestorytelling<\/a><\/p>\n

Over PLANWORX<\/strong><\/h2>\n

PLANWORX<\/a>, opgericht in 1987, is een digitaal creatief bureau dat bekend staat om hun geavanceerde events. Door gebruik te maken van de nieuwste technologie brengen ze deze verhalen tot leven – in fysieke ruimtes, tijdens live events of online. PLANWORX ziet zichzelf als een facilitator, digitale pionier en creatieve katalysator voor zowel wereldwijde als middelgrote bedrijven, die de communicatiekloof tussen bedrijven, werknemers en eindklanten overbrugt. Met een team van 50 mensen opereert PLANWORX vanuit M\u00fcnchen. planworx<\/a><\/p>\n

Over The Storytelling Group<\/strong><\/h2>\n

The Storytelling Group is de thuisbasis van Purple Digital Storytelling en PLANWORX. Met een focus op het cre\u00ebren van boeiende verhalen door middel van digitale ervaringen in fysieke ruimtes, is The Storytelling Group gericht op het verleggen van de grenzen van storytelling, het bedienen van een selectie van gerenommeerde wereldwijde merken en het stellen van nieuwe standaarden.\u00a0thestorytellinggroup<\/a><\/p>\n

Over Holland Capital<\/strong><\/h2>\n

Holland Capital investeert al meer dan 40 jaar op een verantwoorde en succesvolle wijze in kansrijke Nederlandse en Duitse MKB-ondernemingen<\/a> met groeiambitie. Het team begrijpt ondernemerschap en streeft naar een open, duurzame en professionele relatie met de managementteams van de bedrijven waarin ze investeert, met als gemeenschappelijk doel groei te realiseren. Holland Capital heeft kantoren in Amsterdam en D\u00fcsseldorf. Met gespecialiseerde sector teams<\/a> concentreert ze zich op de sectoren Healthcare, Technology en het recent toegevoegde aandachtsgebied Agrifood-Tech. Ze kent de dynamiek en kansen in deze sectoren en beschikt over een ruim netwerk. Holland Capital is sinds december 2020 als aandeelhouder betrokken bij Purple. Ze ondersteunt de organisatie actief bij zowel de operationele als de strategische ontwikkeling van het bedrijf.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Purple Digital Storytelling kondigt strategische overname aan van PLANWORX AG Krachtenbundeling van twee leidende spelers binnen digitale storytelling oplossingen Amsterdam\/M\u00fcnchen , 9 april 2024 – Ons portfoliobedrijf Purple Digital Storytelling (‚Purple‘) kondigt de overname aan van het in M\u00fcnchen gevestigde bureau PLANWORX, waarmee The Storytelling Group een feit is. Deze overname is een kantelpunt in de wereld van digital storytelling en biedt een uitgebreid portfolio van diensten die vari\u00ebren van de creatie van permanente installaties tot dynamische event-based storytelling. De wereld van Digital StorytellingPurple, bekend om het ontwerpen en leveren van experience centers van wereldklasse, met behulp van hun digital storytelling software ‚Hyro‘ en PLANWORX, geroemd om hun baanbrekende event ervaringen, gaan gezamenlijk unieke digitale en live ervaringen leveren, voor een breed scala aan wereldwijde merken en doelgroepen. Door de overname kan gebruik worden gemaakt van de gezamenlijke expertise van beide bedrijven met behoud van hun unieke identiteit en kwaliteit. De vaardigheden van Purple op het vlak van design en technologie en de dynamische benadering van PLANWORX\u2019s live marketing en events realiseren synergie, stimuleren innovatie en tevens wordt de markt van digital storytelling verbreed. Joost Rueck, CEO van Purple en voorzitter van The Storytelling Group, toonde zich enthousiast over de […]<\/p>\n","protected":false},"author":4,"featured_media":987504597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":"","_links_to":"","_links_to_target":""},"categories":[31,89],"tags":[105,106,107,109,110,121],"class_list":["post-987504595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nederlands","tag-buy-and-build","tag-growth","tag-buy-out","tag-private-equity","tag-investeren","tag-technology"],"yoast_head":"\nPurple Digital Storytelling kondigt strategische overname aan van PLANWORX AG - Holland Capital<\/title>\n<meta name=\"description\" content=\"In een strategische zet om het landschap van digitale ervaringen te transformeren, kondigt Purple Digital Storytelling 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